What is Content Marketing and how you can use it to grow your business

What is Content Marketing and how you can use it to grow your business

If you are in charge of the online marketing of your business, you might have heard of the phrase “content marketing is king”. If you didn’t exactly get what the expression was trying to say, or if you want to find out everything about Content Marketing and how to best use this tactic to grow your business, grab a cup of coffee and… happy reading!

E-commerce Marketing Guide: 6 marketing strategies to increase your online store sales

E-commerce Marketing Guide: 6 marketing strategies to increase your online store sales

With a constantly growing international e-commerce market, both in the number of online stores and the value of online shopping, you need a well-established E-commerce marketing strategy to reach your target audience and to convert the website visitors into actual buyers. 

Here are the 6 most important marketing strategies, which you can use to increase the sales of your online store.

Online Marketing for Restaurants and Bars - 5 Ways to Grow Your Business

Online Marketing for Restaurants and Bars - 5 Ways to Grow Your Business

Just as hard as you worked on crafting your menu, training your staff or the interior design, you should do when promoting the restaurant to your target audience. And because we live in the age of technology, in this article we will talk about how you can put your restaurant on the map using modern online marketing tools.

Marketing to Millennials - How to effectively reach the right customer groups

Marketing to Millennials - How to effectively reach the right customer groups

As more and more businesses have been trying to adjust their marketing approach to the fast customer behaviour changes in the past half decade, when asked “Who is your target market”, the answer from companies trying to target a younger audience seems to be more and more “Millennials”. Digital Marketing to a broad “Millennial” customer group, however, is far from an easy tactic.

Start-up marketing: 4 Things to do Online for setting your business on a rising profit curve

Start-up marketing: 4 Things to do Online for setting your business on a rising profit curve

Many times, small and medium sized businesses find themselves falling behind the competition or being stuck in a place with not much growth potential. While sometimes this may be caused by the actual product being sold and its inferior quality or service in the market, there seems to be one more factor recurring for many businesses – the lack on marketing strategy know-how or presence online. Equally, there are constantly artists creating marvellous pieces and not being able to showcase them to the right audience or gain the exposure they would deserve, often being only few steps from their ramp to success.

Modern Marketing Strategy - The Marketing Planning framework that will make you a “Superstar” in your team

Modern Marketing Strategy - The Marketing Planning framework that will make you a “Superstar” in your team

As new digital marketing technologies become available almost every month and customer media consumption behaviour changes more rapidly than ever, splitting marketing budgets wisely and choosing the right channels to share the right message to the right customer can become a real hustle for most businesses. Fortunately, there is one approach that can set you on the right track and enable you to take the best marketing decisions, in an agile way, turning you into the Rockstar in your team. This approach is called “SOSTAC”©.

Music Marketing - 6 most important things you MUST do before releasing your music online

Music Marketing - 6 most important things you MUST do before releasing your music online

Let’s suppose you are an unsigned artist. You have the next “Hit” all-recorded and prepared for launch and all the enthusiasm to go with your first big release. You just want to get it out as soon as possible, and the whole world is waiting to hear from you. Yes! That’s the spirit! Keep it up – but first, let’s make sure you are in a position where you can protect yourself and your work, as well as get the necessary remuneration for all those hours spent rehearsing and writing! You know what they say – better safe than sorry. And ultimately, there is money to be made out of music if your material is good. You just need to be smart about it. Below is a relevant summary of the most important things you have to do – becoming, basically, your own legal and online marketing “departments”.

Music marketing - Three top things to consider when launching your music band online

Music marketing - Three top things to consider when launching your music band online

Whether you are preparing to launch a band, a business or a new project, there is a single general rule to consider – ultimately, it is a new commercial product, and has a target audience that has specific criteria by which it consumes or buys your type of product. Music Marketing is a niche tackling the techniques artists and labels need to master in order to successfully promote music products, and apart from the classic marketing channels, it places a high importance on building close communities of fans.