marketingstrategy

Modern Marketing Strategy - The Marketing Planning framework that will make you a “Superstar” in your team

Modern Marketing Strategy - The Marketing Planning framework that will make you a “Superstar” in your team

As new digital marketing technologies become available almost every month and customer media consumption behaviour changes more rapidly than ever, splitting marketing budgets wisely and choosing the right channels to share the right message to the right customer can become a real hustle for most businesses. Fortunately, there is one approach that can set you on the right track and enable you to take the best marketing decisions, in an agile way, turning you into the Rockstar in your team. This approach is called “SOSTAC”©.

Music marketing - Three top things to consider when launching your music band online

Music marketing - Three top things to consider when launching your music band online

Whether you are preparing to launch a band, a business or a new project, there is a single general rule to consider – ultimately, it is a new commercial product, and has a target audience that has specific criteria by which it consumes or buys your type of product. Music Marketing is a niche tackling the techniques artists and labels need to master in order to successfully promote music products, and apart from the classic marketing channels, it places a high importance on building close communities of fans.