Marketing Strategy

Marketing to Millennials - How to effectively reach the right customer groups

Marketing to Millennials - How to effectively reach the right customer groups

As more and more businesses have been trying to adjust their marketing approach to the fast customer behaviour changes in the past half decade, when asked “Who is your target market”, the answer from companies trying to target a younger audience seems to be more and more “Millennials”. Digital Marketing to a broad “Millennial” customer group, however, is far from an easy tactic.

Music Marketing - 6 most important things you MUST do before releasing your music online

Music Marketing - 6 most important things you MUST do before releasing your music online

Let’s suppose you are an unsigned artist. You have the next “Hit” all-recorded and prepared for launch and all the enthusiasm to go with your first big release. You just want to get it out as soon as possible, and the whole world is waiting to hear from you. Yes! That’s the spirit! Keep it up – but first, let’s make sure you are in a position where you can protect yourself and your work, as well as get the necessary remuneration for all those hours spent rehearsing and writing! You know what they say – better safe than sorry. And ultimately, there is money to be made out of music if your material is good. You just need to be smart about it. Below is a relevant summary of the most important things you have to do – becoming, basically, your own legal and online marketing “departments”.