TikTok Marketing
TikTok is an opportunity for each brand to diversify its marketing strategy, while simultaneously focusing on a new generation of customers. It has become an important platform for any business due to its customers, constantly growing. Thanks to the relatively small number of competitors, it is the most downloaded application in 2020, with approximately 689 million active users. If you think that at least some of them are part of your target audience, TikTok Marketing could give you the advantage you have been looking for for some time.
To get the desired results you need a nuanced and careful approach, which has a slightly higher level of difficulty, but you do not have to worry because we can help you in this regard!
TikTok Marketing
TikTok Marketing can become a crucial element of your social media strategy. If implemented properly, it can help you increase brand visibility, reach your target audience more easily, and grow the community formed around your brand.
The main objectives of TikTok Marketing are aimed at brand awareness, engagement, and of course, conversions.
With its help you can expose your brand in front of millions of users, which will make it better known, increasing traffic and thus gaining new followers. You also now have the opportunity to interact more with people from outside your community who discover the content promoted on TikTok by your brand. In addition, by introducing this social media channel in your marketing strategy, you will be able to benefit from more conversions, by creating effective campaigns that can even go viral.
Depending on your needs, we have prepared a wide range of services that will help you grow your business sustainably. These services include TikTok Management, the creation of video content for your brand account, but also paid promotion on TikTok through TikTok Ads.
TikTok Management
To be able to design a profile that attracts users, it needs to be properly optimized. This is one of the things we can do for you!
We will help you create and optimize your TikTok account, as well as plan your content and publish it constantly on the platform to generate engagement, for visible growth, organically. Moreover, we will always show you measurable results, supported by real data.
Create custom video content
The content created must be consistent with the purpose and objectives set out in the marketing strategy.
Thus, in this process will intervene several elements such as the TikTok algorithm, correct targeting, content optimization, communication style, and more.
Based on these elements, we will build a content strategy for TikTok, which will outline the direction of the videos, maximizing the results. Then we'll be able to create custom video content for your TikTok profile together.
TikTok Ads
There are several types of paid TikTok campaigns in Romania, depending on the needs of each business. Whether it's a campaign to maximize traffic, increase conversions, or increase your views, we can help you with each! And if you don't know which would be the most suitable type of campaign for your business, we can offer you advice to choose the best option, which will help you achieve your marketing strategy objectives
Paid ads - Types of Campaigns on tiktok
Auction Ads - when it comes to Auction Ads, the ads go to the auction for space, and the payment is made per result, just like on Facebook or Instagram. These types of ads are great for campaigns that require more control, with traffic and conversion goals.
Reservation Ads - are another type of paid TikTok campaign. In this case, a large part of the advertising space is purchased by the brand through the agency, and then the delivery will be made during the established period. This type is effective for increasing Brand Awareness, but also for maximizing reach.
TikTok Ads gives you various options to target your target audience to identify the audience you want your campaigns to reach. You can choose your goal according to your needs: website traffic, application promotion. You can also manually select where you want your ad to appear, or you can choose the automatic placement option, in which case TikTok will optimize your campaign delivery.
It should be mentioned that these campaigns can be carried out only at the national level because there is still no way to target the public in areas or cities of Romania. Instead, you can select the usual demographic criteria, and the audience can be segmented according to the device they are navigating.
If you want to take advantage of the opportunities that TikTok Marketing brings, do not hesitate to contact us! We will show you how it can be included in your social media marketing strategy and we will guide you step by step to achieve your goal!
