Social Media Marketing
Facebook & Instagram Marketing, Linkedin, Youtube & Tiktok
Social media is a very interesting, complex - and also fun - channel in the digital marketing mix. But it’s not an easy one, especially if you want your page follower base to be truly relevant and engaged in the online conversations with your brand, to contribute to your posts and to share your content with their networks.
Social Media Marketing is also a very effective channel to deliver sales as well as contribute to your branding - most people will either discover you through one of the platforms or check them out before engaging directly with you. That’s an opportunity for you to showcase your brand, be a thought leader, inform and educate - or, why not, even entertain!
The Social Media Marketing services we offer cover both Organic Social Media, as well as Paid Social Advertising, driving strong revenue for our clients both in the B2C & B2B Tech / professional services spaces.
Organic Social Media Marketing
…is a very important element of your digital mix, and whether it is being executed in-house, or through an agency (such as ours), it is key to maintain and grow your online community, gather feedback as well as show you are a trustworthy, established brand to new page visitors.
Recent studies have shown that most people now check out a brand’s Social Media presence as well as their website before engaging in a conversation or commercial activity, therefore a well-maintained page can also be highly beneficial to convert potential clients.
Organic Social Media services include Social media strategy planning, page setups, professional branding & strategic content planning, feed posting strategy, copywriting, editing and post scheduling as well as community management.
The channels we cover are Facebook, Instagram, Linkedin, TikTok, Twitter, Pinterest & Youtube. We manage all of the above through a dedicated AI-powered Social platform to ensure the best level of reporting and optimisation for continuous, enhanced results.
The best part? Not only are we able to help you and the management team deeply understand all insights and the impact on the business, but we managed to optimise the process so you can save up to 80% of the time in managing the activity with us, when compared to other agencies.
Premium services and tech at super-competitive fees? Yes, please! 🏆
Paid Social Media Advertising
Facebook, Instagram, Linkedin, Youtube, TikTok, Twitter & Pinterest
These are activities are campaigns designed to get your brand in front of your target market by sponsoring certain types of content.
We currently use the most advanced strategies and tools on the market to research, compile and deploy high performing campaigns for E-commerce, B2B and B2C businesses, designed to directly monetise your marketing investment generating leads and sales.
By implementing highly-optimised Social Media Advertising campaigns through the advanced Facebook & Instagram Business Manager, Youtube Advertising or Linkedin Campaign Manager we ensure your ads are fully tested for excellent delivery, optimised and shared only in the placements where they are most likely to generate results feeding into your objectives.
It’s worth mentioning we have historically generated results between 30% - 350% better than our clients’ previous agencies and we aim to deliver ROI within the shortest possible time. Equally, we’ll never try to “sell” you on ideas that don’t suit your business and needs - this consultative approach being one of the things our clients have been extremely happy with, over the past few years.
Paid Social - Types of Campaigns
Website Retargeting (Remarketing) & Abandoned Shopping Cart
Re-engage with your online website or store visitors. In both B2B and B2C, these campaigns increase conversion rates by up to 20%
Campaigns to increase the lifetime customer value
By launching special offers to certain lists of your previous clients, we restart conversations with them and tailor communications designed to determine them to repeat purchase, or buy additional complementary products. In Ecommerce these campaigns can also be automated for cross-sell and re-sell (mainly for consumable products such as FMCG and cosmetics)
Lead Generation Campaigns
By identifying and creating your customer persona online, we create bespoke segments as well as “Lookalike” audiences which help us target the exact type of customer that can be a client for your business. We use more types of criteria for segment creation, such as demographics, geo demographics and online behavioural data to increase accuracy - and leads, or many times, customers.
Awareness, Traffic & Conversion-oriented Ads
These are the most popular Social media paid advertising campaigns, and are aimed at increasing your brand awareness, the relevant traffic to your website and ultimately drive conversions from people that might not already know your brand - but are in the need for products and services such as yours.
We’d implement these campaigns to increase eCommerce sales, drive quality traffic to service-based businesses and build Remarketing and Lookalike audiences. These allow us to use AI-driven marketing strategies to increase the return on advertising spend and profitability of our clients’ campaigns.
Event-specific Ads
Do you have an event, special promotion or a new product category for certain annual occasions (such as Mother’s Day, Father’s Day, Valentine’s Day)? No matter the occasion, we will help you get your message heard by exactly your target audience
