Let’s suppose you are an unsigned artist. You have the next “Hit” all-recorded and prepared for launch and all the enthusiasm to go with your first big release. You just want to get it out as soon as possible, and the whole world is waiting to hear from you. Yes! That’s the spirit! Keep it up – but first, let’s make sure you are in a position where you can protect yourself and your work, as well as get the necessary remuneration for all those hours spent rehearsing and writing! You know what they say – better safe than sorry. And ultimately, there is money to be made out of music if your material is good. You just need to be smart about it. Below is a relevant summary of the most important things you have to do – becoming, basically, your own legal and online marketing “departments”.
Music marketing - Three top things to consider when launching your music band online
Whether you are preparing to launch a band, a business or a new project, there is a single general rule to consider – ultimately, it is a new commercial product, and has a target audience that has specific criteria by which it consumes or buys your type of product. Music Marketing is a niche tackling the techniques artists and labels need to master in order to successfully promote music products, and apart from the classic marketing channels, it places a high importance on building close communities of fans.