In recent years, TikTok has seen incredible growth in the digital marketing scene, becoming a great way to reach millions of people through creative video content. With over 1 billion active users worldwide and an average of 52 minutes per day spent by each user, TikTok has certainly caught the world's attention, and this is one of the main reasons your brand should be there! In addition to the organic component, there are also TikTok Ads, which help brands reach their target audience through paid ads, similar to the ones on Facebook or Instagram. But what if your ad doesn't get approved in time or if the algorithm decides to not display it as often as you would like? Finding the perfect combination between creating and distributing a video on TikTok Ads is a task that involves trial and error until it begins to work. To save valuable time, there are several good practices you should consider, and Marketiu specialists are ready to introduce them to you.

The Metaverse has become one of the most popular topics of discussion in recent times. From the first presentation of Mark Zuckerberg on the opportunities of a virtual universe, people began to exploit the idea and adapt it. For example, Axie is a game in which characters can be bought, sold, or upgraded. More and more projects have emerged that ingeniously combine concepts such as Augmented Reality (AR), Virtual Reality (VR), and the Internet of Things (IoT). Metaverse, the next iteration of the Internet, will soon allow users to do a variety of common activities, such as work, socializing, playing, and having fun. Imagine your next meeting with friends at the Coachella festival.

You've probably heard more and more about the Metaverse lately, one of the main reasons being the interest of tech giants like Meta (Facebook), Microsoft, Intel, and more, who are constantly working on its expansion. Technology can often come as a surprise, but the biggest developments are anticipated decades ago - this is also the case with Metaverse. It can be quite difficult to understand what Metaverse is, especially because it practically does not exist at the moment, and for the future, no one can predict exactly what it will be. However, we can try to define, but also analyze the concept, which is far from new. Given that the Metaverse is constantly evolving, there is a good chance that it will become much bigger than we can imagine now, so it will help you to find out more about it.

When we talk about digital marketing, we can say that it is the one that can take your business to the heights of success, but this is possible only with a well-developed strategy, suitable for your brand, but also adapted to new trends in the industry. Being a constantly changing field, every year we witness the emergence of expected or less expected trends, which contribute to the formation and development of a broader perspective on the future. To be successful, it is important to be aware of these trends and to adapt your strategy according to them. Businesses that manage to adapt will be one step ahead of the competition, while those that do not take advantage of these opportunities in the digital world will lag behind. To avoid this, we come to your aid with a series of predictions and tips to keep in mind this year.

The holidays are coming, and every business should develop its strategy for this season. According to Deloitte, an increase of about 7-8% in sales is expected for this year's holidays. If in the case of consumers we expected to buy more than they did in 2020, but when we talk about business, we can say that the effects of the pandemic are still felt in many ways. From raising taxes to cumbersome supplies or insufficient numbers of employees, they can all be felt to a greater or lesser extent, depending on the business. All these obstacles will make the preparation for the holiday season even more important in order to increase sales. You will need to make sure that you do not repeat last year's mistakes, but also adjust your digital marketing strategy to keep the audience interested. By planning well, you will even be able to exceed your sales goals.