Digital marketing agency services are now an essential part of growing your business and making it competitive in today’s digital marketplace. There are multiple types of digital marketing methods such as Organic Social Media, Paid Social Media Advertising, Google Ads, Content Marketing, Search Engine Optimization, Email Marketing, or Influencer / Affiliate Marketing. The best way to utilize them is to come up with a strong Digital Marketing Strategy and secure a well defined online presence for your business.
It may seem tough at the beginning, but once you have chosen the right digital marketing agency to have by your side while progressing into the online world, results and success will be bound to come sooner than you expect. A first step you could take when you decide to turn to digital marketing services is to get familiar with the concepts and vocabulary most frequently used in this domain.
Now let’s take things one at a time.
Down below you will find 6 of the most popular and efficient digital marketing agency services that will scale up your business.
Social media marketing
This service is maybe the most powerful because it is the fastest and easiest method by which you can interact with your potential clients and they can stay tuned to the latest news about your brand. Also, it has strong reasoning behind it. Whether we talk about Organic Social Media or Paid Social Media, it is not enough to simply create posts and respond to comments to gain popularity. You need to constantly generate content suitable for your audience on social platforms like Facebook, Twitter, Instagram, TikTok, YouTube, or LinkedIn. Also, to make sure that your gains - both brand image and financial - are long-term due, it would benefit you to have a Social Media Marketing Strategy and to set long-term objectives.
Google Paid Advertising or Google Ads
As well known as PPC, or Pay-per-click, this service provides a form of advertising on search engines, like Google or Bing. The PPC campaigns are the most popular among brands and its specific characteristic is that you will pay only when someone clicks on the ad and lands on your website. Briefly, the purpose of this form of service is to increase search traffic and attract more leads to your website. It can refer to ads you see at the top of a search results page, or while browsing the web, and also the ads at the beginning of a YouTube video or in mobile apps. The final cost it takes to run a PPC campaign will depend on the competition for your keywords.
Search Engine Optimization (SEO)
Like PPC, SEO is a way to deliver business growth by optimizing your website’s content in order to increase the ranking and relevance in Search Engines (Google, Bing, or Yahoo) for the keywords of your brand. What is most important for your brand is to gain better visibility for users searching for useful information in the field of activity of your brand. Consequently, SEO service is the best tool you can use. There is indeed a complex and challenging technique, starting with analyzing keywords research and ranking and building quality backlinks to increase your website’s authority, but once you get familiar with how SEO works and how it can help you, the results will come along soon.
Content Marketing
Content Marketing is one of the most popular techniques in modern marketing today. It refers to creating enriching and valuable content in order to attract new leads and increase brand awareness by sharing information and storytelling. The goal is to convince the reader to take any action towards you and become a customer. In order to achieve those goals, Content Marketing Strategy should take into account relevant keywords and SEO practices. However, it is not enough just to publish new content on a website, but you also have to share it over social media or email marketing. This is also a long-term investment, because, just like SEO, it needs to be constantly managed in order to yield results.
Email Marketing
Despite the emergence of social media, mobile applications, or other channels, Email Marketing remains a great method to reach your customers, interacting with them and keeping their loyalty close to you. An email marketing professional knows how to create compelling campaigns, understands the optimal audience outreach, and how to analyze customer interaction and data in order to increase sales. The most relevant reason why this service is still popular is due to the Email Marketing ROI.
Pro Tip - don’t spam your clients with daily, long emails. Rather put together a plan of weekly or monthly updates on your activity, whether it be for remarketing, new blog posts, or unique discount codes.
Influencer / Affiliate Marketing
Basically, influencer marketing is a type of Social Media marketing that uses endorsers, viewed as experts within their niche, to mention a product or service on their channels. This method works because there is a high amount of trust that these influencers-individuals have built up with their followers. Certainly, the question now is how do we find the right influencers for our purposes? Well, by researching and comparing demographic and interest data that best suited for your business.
Alternative: if you don’t want to make this research yourself, you can always turn to a marketing agency that already has a portfolio of influencers and can select the relevant ones for your brand and your products/services that you want to promote.
It is not an easy job to run a business and to make it successful in the modern world of Digital Marketing. However, with a clear strategy of what you would like to achieve and the right mix of services to help you on your way, there is no doubt that the future will be bright.
If you need more information or advice on your Digital Marketing Strategy, don’t hesitate to contact us!
