Right in the middle, between October- Halloween’s month and December- the month of Christmas vibes, November comes strong in our everyday life, with funny and interesting holidays that us, the social media gurus, can benefit from to create a diversified content strategy. We put out our creativity in this article that will help you get original with your posts on social media and capture everyone’s attention on your branded content! Have a look and let us inspire you!
4 tactics to include in your Black Friday digital marketing strategy
Black Friday is almost here, and most businesses are preparing intensely for record sales. However, due to the global Covid-19 pandemic, consumer behavior has changed quite a bit in the last two years. This is one of the reasons why every business should review, but also adjust their digital marketing strategy to get the desired results. Statistics provided by PwC show that consumer interest in Black Friday has fallen from 51% to 38% in the last year. Knowing this becomes more important than ever to try a new approach, based on techniques designed not only to maintain but also to increase the interest of the audience.
Social Media Calendar for October 2021
Regardless of its nature, every day is a reason for celebration, if we know how to shape our perspective in this direction. Whether it's the anniversary of family members, national days, or simply funny holidays, we thought of putting them on a calendar and supporting your creativity with a few ideas. October brings many holidays that you could use to create content on Social Media for your pages, and we have extracted some of them so that you have an Ace up your sleeve, every day. Sit back, enjoy, and let us do our magic!
4 Benefits of Google Shopping ads for Ecommerce
Over time Google Shopping ads have had massive growth becoming an essential part of any Ecommerce marketing strategy. They have proven to be an effective and affordable way to increase traffic to Ecommerce, visibility, sales, and more. Unlike regular ads, shopping ads display the image of a product along with details such as product name, store name, price, but also reviews. Thus, users are provided with essential information about the product or service offered, even before visiting the website. If you are still not sure that you should include them in your strategy, in the following we will give you some reasons not to think about it.
5 best marketing analytics tools for Ecommerce
Ecommerce marketing analysis can provide you with relevant data on the strengths and weaknesses of your online business, but it can also help you see if your marketing strategy is working or if you need to make some changes. This data is as valuable to an Ecommerce as the products or services offered to customers, but to get to it you will need the right analysis tools.
Social Media Holidays Calendar for September 2021
As marketers, we know how hard it is to run out of content ideas - yes, it can happen to anyone. Fortunately, the Internet is always helpful with many sources of inspiration - this is why we come with the Social Media Holidays Calendar for September, but also with ideas for posts that you can use to increase the engagement of your Social Media pages. Don't worry, we have ideas for lots of fields of activity, probably including yours!
5 Best Free Video Editing Tools
Did you know that 83% of businesses believe that video gives them a better ROI? Well, a compelling video can appeal to consumers, which can drive your brand’s success. However, to create the most captivating and amazing videos, you will need the help of editing programs. Whether it's Facebook, Instagram, TikTok, or YouTube, choosing the best editing tools will help you take distributed content to another level and give your brand a professional and dedicated air. In addition, using video marketing as part of your marketing strategy will bring you multiple benefits, so stop thinking!
4 most important PPC KPIs you should be tracking
Key Performance Indicators are used for every marketing channel to measure the performance of your activities, but when we talk about a PPC campaign, KPIs are indispensable, being the only way to evaluate the efficiency of your ads. Understanding key performance indicators should be the basis for anybody who decides to work with PPC advertising.
4 amazing benefits of PPC Advertising
PPC campaigns are a form of advertising in which you pay a small fee every time someone accesses an ad created by you. Using this form of promotion, you can bring your brand in front of millions of users in a relatively short time. Moreover, instead of paying for estimated impressions, you can only pay for the traffic that is generated.
5 Email Marketing Tools every marketer should use
With so many social media channels, it’s easy to forget that email is still the most powerful promotional method available to online retailers, whether you’re going off clicks, conversions, or overall ROI. In fact, email marketing had a median ROI of 122% which is four times greater than any other marketing method including social media, direct mail, and paid search.