The Metaverse has become one of the most popular topics of discussion in recent times. From the first presentation of Mark Zuckerberg on the opportunities of a virtual universe, people began to exploit the idea and adapt it. For example, Axie is a game in which characters can be bought, sold, or upgraded.
More and more projects have emerged that ingeniously combine concepts such as Augmented Reality (AR), Virtual Reality (VR), and the Internet of Things (IoT). Metaverse, the next iteration of the Internet, will soon allow users to do a variety of common activities, such as work, socializing, playing, and having fun. Imagine your next meeting with friends at the Coachella festival.
In order to fully enjoy this fascinating world built on the Blockchain, you need to arm yourself with the following:
1. Fully understand the benefits of decentralization
Decentralization describes a system that is not owned or controlled by a single entity, such as banks and companies. This concept appeared in 2009 when very few understood the potential of Bitcoin, but admit that you would have wanted to be one of those few people. Nowadays, we can't talk about decentralization without talking about Blockchain technology, so let's clarify this term as well. Blockchain is an online registry that is owned by all users and stores important information such as details of cryptocurrency transactions and medical data.
In other words, decentralization is the core of the future, as it brings transparency, security, and innovation together.
2. Familiarize yourself with what Fungible and Non-fungible tokens mean
If you now pay for the goods and services with fiat money, in Metaverse you will have to buy everything you want with the so-called tokens. There are two types of tokens: Fungible and Non-fungible.
If you and your friend have exactly the same cup of coffee, you can change it between you because you will not notice the change, since it is identical. This is exactly how fungible tokens work. MANA and SAND are two examples of this type of cryptocurrency that you can use in Metaverse on the Decentraland and Sandbox platforms. But imagine that you have a cup of coffee with Barcelona that you took from a store, and your friend has a cup of coffee that he customized in Paris. It won't be exactly the same if you change them, will it? So non-fungible tokens are like unique works of art. Surely you have seen on the internet all kinds of illustrations with bored monkeys - they are part of a collection of 10.000 NFTs called Bored Ape.
Now that you know the basics on which this virtual universe is built, you need to be prepared for the opportunities that Metaverse Digital Marketing brings:
1. Reshaping the Ecommerce
It's easier to keep your customers engaged and connect with them in a virtual environment. Understand their needs, discover their expectations, and gather an IT team that is ready to bring the user experience to the highest levels. Create spaces in Metaverse that customers can interact with. Imagine what it would be like to go to a clothing store and be able to customize your clothes right there, without having to wait for the designer to sketch your desired dress. Also, it is easier to follow the experience that customers have when they enter the store. Was it difficult for them to find the product they wanted? Were they impressed with the new fitting booths you set up? Although E-commerce has grown in recent years and marketers have tried to understand consumer behavior with the help of the Facebook Pixel, they have never been able to see the emotions that users really have when accessing the online store. Track their reactions in real-time in Metaverse and be there for your customers when they need you. The Metaverse can't be unplugged, rebooted, or reset. Users can enter your virtual world whenever they want and have time to explore your business. Forget the classic schedule from 9 to 5 and be ready to greet your customers anytime!
2. Boosting the Social Media activity
Since there is so much hype and buzz around the subject, people want to explore more and more spaces in Metaverse. Imagine how easy it will be to get reactions to your social media posts from people who follow you. You can create content with fascinating videos from the world of metaverse that will grab the attention of potential customers to explore your brand even more. Surprise your customers with quality content!
3. Improving the SEO strategy
Since the Metaverse is in continuous and rapid development, more and more people are interested in exploring it. Certainly not all your customers will buy VR glasses to explore the spaces you have created. In addition to the images and videos that you can bring from the virtual space, it would be good to start creating content in the form of articles. Educate your audience in this regard and be the first rank on Google Search with best practices on SEO.
So, the Metaverse experience is the result of a mix between the physical world and the virtual world and if you've played Sims at least once, you've probably fallen in love with having a virtual version of it that you can control from your keyboard and mouse. Imagine that instead of sitting in front of a screen and reading this article as you do now, in a metaverse you can be inside all your online experiences. Maybe in the future, you can read this article in New York on a billboard while drinking a coffee, who knows?
We are always ready to help you adapt your marketing strategy to cope with new technological changes. Let's get in touch and do wonderful things together!
