Google Ads (PPC), Bing & Search Engine Marketing
Being one of the main Digital Marketing channels, Google Paid Advertising (Google Ads, or PPC as some refer to it) is a widely-spread tactic for growing high quality website traffic and sales. By bidding on specific relevant keywords, Google & Bing Advertising allows you to position your business in the top results of a Google / Bing search. Additional ways of using Google Ads are Google Display, Google Shopping & Youtube Video Ads.
By deploying these types of marketing campaigns, you can both gain a preferential positioning in front of high purchase intent audiences for your products or services, as well as run remarketing campaigns to previous website visitors - or run brand awareness video campaigns on Youtube.
Why would you choose Google or Bing Advertising?
Marketing through Google Ads offers your brand the opportunity to be amongst the first results a prospect sees when running a Google/Bing Search, while having full control over the search terms you choose to big against. In other words, you increase the chances to be the go-to option for people already interested in your type of product or service, that are actively seeking and are further in the buying journey than on other channels.
What’s more - for all types of advertising, you only pay when someone has clicked on your ads.
How can we increase your google ads performance?
Some of the aspects where many agencies or freelancers go wrong in implementing Google campaigns are:
truly understanding the client’s target audience
not designing messages that truly sell
not enhancing ad performance by choosing the right extensions or add-ons,
not opting out of budget-consuming placements that do not deliver results
not executing the best key search exclusions
not choosing the right bidding strategies & analysing the competitive landscape…
That’s already a pretty long list, therefore the chances for your ads to not run to the maximum capacity are high. Fortunately, our Senior Digital Performance Specialists have gone through a thorough training and come with over 7 years of practical expertise managing both small & international accounts and are ready to help you get results way above the market standards or benchmarks!
What’s more - through our initial call, if you already have Google Ads campaigns up & running, you can ask our team to have a look at your account LIVE - no strings attached - and run an initial audit with you. We’ll answer any questions you might have, and many times it happens we discover things our soon-to-be clients never were aware of. Upon this call, you can of course choose if you’d like us to be your growth partner…or stick to your previous agency. 😄
Types of Google ads campaigns
Google Search & Shopping
Customer Acquisition Campaigns
Sales-oriented Campaigns
Brand Protect Campaigns
Competitor Campaigns
Google Display
Interest / Affinity placement Ads for driving brand awareness and traffic
Remarketing Ads
Youtube
Video Pre-roll Ads
Video Discovery Ads
Video Remarketing Ads to support brand recall and conversion objectives
Request a free quote or live audit call
Tell us more about your business and objectives, and we’ll be happy to share more information and bespoke guidance - all for free, no strings attached.
