In the complex world of education, promoting a private school can become challenging when you don't have a well-defined marketing strategy. How can you stand out in a field where seemingly the same services can be obtained for free, or in a society known for its lack of investment in education?
5 Marketing Campaign Ideas for Spring 2023
5 Tips and tricks to prepare your Ecommerce for Black Friday in 2022
The countdown has begun! Black Friday is fast approaching being eagerly awaited by most users, and your business should take advantage of this. Due to the Covid-19 pandemic, which imposed multiple restrictions such as social distancing or changing store closing hours, consumer habits have changed. To protect their health more and more consumers choose to shop online. So, now it becomes extremely important to have a functional Ecommerce. To take full advantage of one of the most anticipated days of the year, you need to prepare properly and adjust your digital marketing strategy for Ecommerce.
5 Marketing tips for the travel industry in 2022
Summer is that time of year when people search for the perfect vacation - and while some are inspired by their friends' Instagram photos when making their travel plans, others are just Googling for family vacation ideas or cheap travel deals. If you’re working in the travel industry, you already know that competition is higher than ever this year, as people are starting to feel the travel bug again after two years of on-and-off lockdown - especially since most countries have announced their borders will stay open this season and the authorities have eliminated all restrictions.
In this context of a travel boom, how can you make sure you get more customers than ever before? Is your marketing strategy able to generate highly qualified leads?
Most popular & high-performing types of Content Marketing
There is no question that content marketing has become a cornerstone of any marketing plan for businesses of all sizes and industries. Content marketing benefits are immense. Marketers use this marketing strategy to attract, engage, and retain customers. Moreover, it helps you build your reputation as an expert in your industry and connects to your audience. It also enables you to build trust with your customers, leading to increased sales or traffic. When done right, content marketing is extremely time effective and can have long-term benefits at convenient costs.
What is Pinterest Marketing and how can you use it in 2022?
If you're wondering if Pinterest is still popular in 2022, the answer is yes. According to a study conducted by Kepios in January, 431 million people use Pinterest monthly as a source of inspiration for DIY, what to wear, home decoration, everyday cooking, and much more. It ranks 14th on the top of the most active social media platforms and is one of the platforms with the most significant potential for business promotion. Pinterest can certainly be counted among the big players in social media networks, even if the numbers do not yet come close to Facebook and Instagram.
Best Practices Guide for TikTok Ads
In recent years, TikTok has seen incredible growth in the digital marketing scene, becoming a great way to reach millions of people through creative video content. With over 1 billion active users worldwide and an average of 52 minutes per day spent by each user, TikTok has certainly caught the world's attention, and this is one of the main reasons your brand should be there! In addition to the organic component, there are also TikTok Ads, which help brands reach their target audience through paid ads, similar to the ones on Facebook or Instagram. But what if your ad doesn't get approved in time or if the algorithm decides to not display it as often as you would like? Finding the perfect combination between creating and distributing a video on TikTok Ads is a task that involves trial and error until it begins to work. To save valuable time, there are several good practices you should consider, and Marketiu specialists are ready to introduce them to you.
Metaverse impact on digital marketing - how to prepare for the next big thing
The Metaverse has become one of the most popular topics of discussion in recent times. From the first presentation of Mark Zuckerberg on the opportunities of a virtual universe, people began to exploit the idea and adapt it. For example, Axie is a game in which characters can be bought, sold, or upgraded. More and more projects have emerged that ingeniously combine concepts such as Augmented Reality (AR), Virtual Reality (VR), and the Internet of Things (IoT). Metaverse, the next iteration of the Internet, will soon allow users to do a variety of common activities, such as work, socializing, playing, and having fun. Imagine your next meeting with friends at the Coachella festival.
What is the Metaverse - Everything you need to know
You've probably heard more and more about the Metaverse lately, one of the main reasons being the interest of tech giants like Meta (Facebook), Microsoft, Intel, and more, who are constantly working on its expansion. Technology can often come as a surprise, but the biggest developments are anticipated decades ago - this is also the case with Metaverse. It can be quite difficult to understand what Metaverse is, especially because it practically does not exist at the moment, and for the future, no one can predict exactly what it will be. However, we can try to define, but also analyze the concept, which is far from new. Given that the Metaverse is constantly evolving, there is a good chance that it will become much bigger than we can imagine now, so it will help you to find out more about it.
4 Digital Marketing Trends in 2022
When we talk about digital marketing, we can say that it is the one that can take your business to the heights of success, but this is possible only with a well-developed strategy, suitable for your brand, but also adapted to new trends in the industry. Being a constantly changing field, every year we witness the emergence of expected or less expected trends, which contribute to the formation and development of a broader perspective on the future. To be successful, it is important to be aware of these trends and to adapt your strategy according to them. Businesses that manage to adapt will be one step ahead of the competition, while those that do not take advantage of these opportunities in the digital world will lag behind. To avoid this, we come to your aid with a series of predictions and tips to keep in mind this year.