In recent years, TikTok has seen incredible growth in the digital marketing scene, becoming a great way to reach millions of people through creative video content. With over 1 billion active users worldwide and an average of 52 minutes per day spent by each user, TikTok has certainly caught the world's attention, and this is one of the main reasons your brand should be there! In addition to the organic component, there are also TikTok Ads, which help brands reach their target audience through paid ads, similar to the ones on Facebook or Instagram. But what if your ad doesn't get approved in time or if the algorithm decides to not display it as often as you would like? Finding the perfect combination between creating and distributing a video on TikTok Ads is a task that involves trial and error until it begins to work. To save valuable time, there are several good practices you should consider, and Marketiu specialists are ready to introduce them to you.
Here are 5 best practices for TikTok Ads:
1. Use hashtags
Although hashtags are nothing new, they work extremely well when it comes to TikTok Advertising. The homepage, also called "For You", was created for discovery, so you need to optimize your ads to appear on it using hashtags. TikTok will show your content to people who have seen, appreciated, or shared videos with the same hashtags, so it's important to use popular or trending ones. On this social platform, trends are born every day and new challenges are always launched, so choosing to create ads according to latest trends multiplies the chances for your brand to be discovered. Creating your ads knowing the current trends and culture will allow your brand to become known and take the TikTok marketing to another level.
2. Design content for sound
Although when it comes to social media marketing, sound design is not a recommended practice, when it comes to ads on TikTok, this is more than recommended. Unlike other social platforms such as Facebook (Meta) or Instagram, where users can watch a video without sound, TikTok is designed with a full sound design. Moreover, 88% of TikTok users said that sound is essential to their experience on this platform. Although businesses can't use popular music in TikTok commercials, they are offered a commercial music library with thousands of royalty-free songs to choose from.
3. Follow the recommended format
TikTok offers the ability to upload videos in landscape or square format, but the recommended format is vertical, in a 9:16 aspect ratio, on full screen. Statistics show that videos uploaded in this format saw a 60.5% increase in impressions, making the format much more attractive to users. So, when it comes to TikTok Ads it is important to respect the format, but also the "safe areas". Once the ad is running, certain overlapping native elements could prevent the content from being viewed correctly. Respecting "safe areas" will allow the users to view your TikTok ads properly.
4. Stand out!
To attract attention, a TikTok ad should not be too long and get to the topic as soon as possible. Creativity, along with eye-catching visuals, is also highly valued. Make sure you get the attention of your target audience from the first seconds using such items, but also by using the available formats. Popular formats include transitions, duets, responses, or native effects. If you can't find your creativity or if creating video content is a hassle, you can turn to a digital marketing agency, which can help you with the video marketing part by creating short-form videos that will increase the visibility of your brand on TikTok.
5. Test first
Every brand is different, so you may not know what works best for you until you test it. To make the process easier, the TikTok Ads interface provides an A / B testing tool. This is useful, especially since it not only allows you to test different advertising materials but also audiences. Digital marketers can also test their ability to measure across multiple sessions to get a broader picture of the performance of distributed content. In this way, valuable insights will be obtained, and you’ll better understand the habits of your target audience, leading to better overall ad performance.
TikTok offers a multitude of opportunities for those who want to promote their brand on this platform. It allows you to launch a native and authentic content type to attract your target audience. Consider the best practices outlined above to create ads that deliver much better results and increase brand engagement and visibility. If you encounter difficulties, you can ask for the help of a digital marketing agency in London to obtain the best results.
