Key Performance Indicators are used for every marketing channel to measure the performance of your activities, but when we talk about a PPC campaign, KPIs are indispensable, being the only way to evaluate the efficiency of your ads. Understanding key performance indicators should be the basis for anybody who decides to work with PPC advertising.
4 amazing benefits of PPC Advertising
PPC campaigns are a form of advertising in which you pay a small fee every time someone accesses an ad created by you. Using this form of promotion, you can bring your brand in front of millions of users in a relatively short time. Moreover, instead of paying for estimated impressions, you can only pay for the traffic that is generated.
5 Email Marketing Tools every marketer should use
With so many social media channels, it’s easy to forget that email is still the most powerful promotional method available to online retailers, whether you’re going off clicks, conversions, or overall ROI. In fact, email marketing had a median ROI of 122% which is four times greater than any other marketing method including social media, direct mail, and paid search.
How to create an effective social media marketing strategy
To be able to develop your brand in social media, you need a well-developed strategy. Without a strategy, creating content for social media will be inefficient, so it will not bring the desired results. Setting clear, measurable goals, understanding the target audience, or conducting an analysis of activities are key elements, without which you cannot achieve success. All of the above are part of the social media marketing strategy that any business needs. Wondering how to develop the right strategy for your business?
Why businesses fail without a Marketing Strategy
One of the great mysteries of entrepreneurship is why businesses fail. Some people start one successful business after another while others fail to succeed. A business plan charts and guides the operational functions of your business; a marketing strategy charts and guides the promotion of your business. Both are vital to a successful operation.
5 Content Marketing Tools
When we talk about content marketing, we can say that this is the best way to introduce your brand to consumers. No matter what action you want to take, the content will always be very important. By using the right marketing strategy, but also by creating fabulous content, you will be able to stand out from the rest of the competitors and you will be able to increase the popularity of the brand by building an active community around it. It can be quite difficult to constantly create quality, engaging and relevant content, but to make your job easier, various tools come to your aid. Do you want to know what they are?
Email Marketing Checklist to improve your results
Email marketing has ruled the roost since its inception, never faltering even when newer marketing formats became popular among eCommerce marketers. Because of this, email marketing has become a steady provider of conversions for many small, medium, and large businesses. Despite many years of predictions that email marketing would be replaced or fade away, that day has yet to arrive. In fact, email marketing remains one of the most effective ways of reaching prospective and existing customers.
Social Media Calendar for JUNE 2021
4 Benefits of Social Media Marketing
Social media marketing has become an essential way for any business to reach consumers and get valuable information that can help you grow your brand reputation. Considering the fact that there are 3.78 billion users on social networks, if you do not take advantage of this, you lose the chance to reach half the world's population in an efficient, fast, and cost-effective way. Think about it, most of these users who follow you on social media will continue to visit your business website and end up making a purchase. Still not convinced that it is a good choice for your business?
YouTube SEO guide
YouTube is the second-largest search engine in the world, right after Google. 8 out of 10 video search results are YouTube videos, and the platform is growing constantly with 500 hours of video uploaded to YouTube every minute. Unfortunately, a lot of digital marketing professionals still treat it like any other social media site. But success on YouTube isn’t about posting content, it’s about optimizing your content — just like your website.