4 Ways to Increase and Improve Consumer Reviews for Your Business

4 Ways to Increase and Improve Consumer Reviews for Your Business

Have you ever wondered how important consumer reviews are to your business? Well, most consumers follow them before choosing a service or before making a purchase. They come as evidence that demonstrates the proper functioning and quality of a product or service, thus succeeding in helping hesitant and insecure consumers. In this case, they become an important element in your marketing strategy, being very helpful in increasing sales when they are positive. So, if you want to improve your image and implicitly increase your sales, you need to generate more quality reviews for your business.

Types of Industries That Need Digital Marketing

Types of Industries That Need Digital Marketing

As social media, over-the-top (OTT) content and other digital platforms gain increasing relevance in daily life, the need for an effective digital marketing strategy is increasingly clear. Most industries have begun or are already well underway as far as embracing digital marketing services either as a supplement to their existing marketing efforts or as a primary focus of new marketing campaigns.

E-commerce in 2021

E-commerce in 2021

2020 was an exciting year for e-commerce marketing and so far, 2021 is just as interesting. Thanks to the pandemic, e-commerce has seen a surge of activity and new consumers. In the past few months, we have seen growth that normally would have taken a decade to achieve. Since the world is on lockdown and people are scared to leave their homes, shopping online has become the new normal. If you're hoping to get more traction for your e-commerce brand, drive more traffic and convert that traffic into buying customers, then it's important to know the latest trends shaping the industry in order to scale up your business strategy.

How to use Clubhouse as part of your social media strategy

How to use Clubhouse as part of your social media strategy

Have you heard about Clubhouse several times lately? Clubhouse has become a fairly popular application with a well-defined reputation. Whether you've heard of it from your friends, from social media, or maybe from a public figure, it's time to find out what Clubhouse is about and how it can help your business. Because of its novelty, you may be a little confused, but we are here to clarify things. In the following, we’ll share with you our thoughts about Clubhouse and how can you include it in your social media strategy.

Remarketing vs Retargeting - what's the difference

Remarketing vs Retargeting - what's the difference

When considering the digital marketing services to include in the marketing strategy for your brand, it is important to keep in mind that one of the best bets is to re-engage people who have already shown interest in your brand. Whether they visited your site, saw a Google Ad or a Facebook Ad, clicked on a PPC, or filled out a form on your site, now you have the capability to market to them again. Retargeting and remarketing tactics are the best ways to bring interested users back to your website and convert them into customers.

Social Media Calendar for April 2021

Social Media Calendar for April 2021

Perhaps some of us would like to hear on April 1 that it is a joke that we are already in the fourth month of 2021, right? Time flies! But why not forget about this and enjoy the opportunities that April offers us? The flowers of the trees seem to do everything like a white paradise, but without the cold of winter, and the sun begins to appear on everyone's sky, again. In addition, social media gives us reasons for daily celebration, such as those found by us in this article. What holiday do you use to promote your online business? Get inspired by our ideas!

Best Marketing Strategy Books you need to read in 2021

Best Marketing Strategy Books you need to read in 2021

Whether you are just beginning your journey through the Digital Marketing world and want to get a better understanding of the concepts of marketing or what to expect when you choose a digital marketing agency, or you are already in the field for some time and you want to get new ideas about how you can grow your business, you can always count on books. Putting together valuable insights into just one read, you can learn a lot from the years of experience of the authors and reinforce your marketing strategy.

Here are some of the best marketing & marketing strategy books for you to read in 2021.

4 Benefits of Content Marketing

4 Benefits of Content Marketing

When it comes to content marketing, we can say that it is one of the most effective ways to reach your target audience. Increasing organic traffic, educating consumers, or building authority for your brand are just some of the benefits of content marketing. Moreover, through it, communication with the audience can remain useful and engaging over time, being a good way to strengthen the relationship with it. If you are still wondering why you should include content marketing in your strategy, then this article is for you.