Growing B2C customer communities

Growing B2C customer communities

There have always been some hidden tips and tricks regarding the good relationship a business can build with its customers. The online world has given you the opportunity to get in touch with them, get to know each other and understand their needs better. But what happened to the physic interaction and what can you do to make the customers you interact with, more engaged with your brand?

Confectionery Marketing - how to get more customers and orders

Confectionery Marketing - how to get more customers and orders

This year has come with many changes and the need for most brands to go digital. Confectioneries have not escaped this step either - some of them have adapted, others have not. If you run a confectionery, you've probably run into the difficulties of digitization - being a business that's focused on human contact. Maybe this is the perfect occasion to rethink your marketing strategy.

5 Things To Consider When Launching a SaaS Business

5 Things To Consider When Launching a SaaS Business

We get it. Launching your own Software as a Service Business is never easy, but if you already have a starting point and a Unique Selling Proposition, things start to get easier. In this article, we will bring some key insights from our conversation with Xenia Muntean, CEO and Founder of Planable, from the most recent episode of our marketing podcast, The Marketing Innovation Show.

Insights and Hacks to Build Strong Partnerships Between Brands and Athletes

Insights and Hacks to Build Strong Partnerships Between Brands and Athletes

Having someone to look up to is something that most of us are aware of in these modern lives. Celebrities such as actors, singers and sports players are the ones that influence our lives by the way they talk, act and live their lives. In their cases, it’s a hard work behind every public appearance and many people are involved in their image and how they are seen by the public.

How to grow your B2B SaaS business using Digital Marketing

How to grow your B2B SaaS business using Digital Marketing

The Marketing Strategy of your business is an aspect that should not be neglected, regardless of your field of activity. Digital Marketing is an essential component for increased visibility, direct contact with the public and achieving marketing objectives. If you are still not sure about this, here are some of the Digital Marketing Trends of 2020. Stay tuned, we will be launching the Trends Report for 2021 soon!