In 2020, having a company blog is no longer an option, it is a necessity. People regularly consume content in any form, especially written content, and even though videos are now the most popular when they want to learn about a particular topic, they appeal to written content, such as blog posts.
Growing B2C customer communities
There have always been some hidden tips and tricks regarding the good relationship a business can build with its customers. The online world has given you the opportunity to get in touch with them, get to know each other and understand their needs better. But what happened to the physic interaction and what can you do to make the customers you interact with, more engaged with your brand?
Public Relations: how to do PR right in the B2B Tech Space
Confectionery Marketing - how to get more customers and orders
This year has come with many changes and the need for most brands to go digital. Confectioneries have not escaped this step either - some of them have adapted, others have not. If you run a confectionery, you've probably run into the difficulties of digitization - being a business that's focused on human contact. Maybe this is the perfect occasion to rethink your marketing strategy.
Positioning and Messaging Pillars for a Start-up Business
Whoever said that Marketing is for people interested more in exact science such as math and analytics, was totally wrong. We had a great talk with the older version of a teenager passioned about arts, writing, and theatre, that became a marketing superhero, as Andrei Tiu called her in an episode they had together on the Marketing Innovation Show.
5 Things To Consider When Launching a SaaS Business
We get it. Launching your own Software as a Service Business is never easy, but if you already have a starting point and a Unique Selling Proposition, things start to get easier. In this article, we will bring some key insights from our conversation with Xenia Muntean, CEO and Founder of Planable, from the most recent episode of our marketing podcast, The Marketing Innovation Show.
Generation Z vs. Millennials. How to reach the new generation
Insights and Hacks to Build Strong Partnerships Between Brands and Athletes
Having someone to look up to is something that most of us are aware of in these modern lives. Celebrities such as actors, singers and sports players are the ones that influence our lives by the way they talk, act and live their lives. In their cases, it’s a hard work behind every public appearance and many people are involved in their image and how they are seen by the public.
How to grow your B2B SaaS business using Digital Marketing
The Marketing Strategy of your business is an aspect that should not be neglected, regardless of your field of activity. Digital Marketing is an essential component for increased visibility, direct contact with the public and achieving marketing objectives. If you are still not sure about this, here are some of the Digital Marketing Trends of 2020. Stay tuned, we will be launching the Trends Report for 2021 soon!
4 Essential Steps to Follow To Scale Up Your Business
Regardless of the type of business you own, using a smart marketing system is essential to generate quality sales. Bruce Eckfeldt, entrepreneur, coach, consultant and guest on our Marketing Podcast - The Marketing Innovation Show, comes with tips on how you can use marketing to effectively and how to use resources to amplify your results.