Launching a new product in the Food & Drinks industry can be tricky, and by far, never cheap. If you are just starting out with your business, you need to know that a well-thought Marketing Strategy can give you the head-start that you need. This is why it is important to keep in mind the opportunities that the Modern Digital Marketing can bring to the table, such as Social Media Marketing, E-Commerce or even a Branding Strategy.
5 Useful & Free Marketing Tools for any business that is just starting out
Tips & Hacks for scaling up sustainably using Marketing - with Bruce Eckfeldt
Running a service business? Keen to find the tips & hacks for scaling up sustainably and using Marketing as a powerful enablement tool? 🚀 On today's episode, Bruce Eckfeldt and our host, Andrei dive deep into the subject, discussing Lead generation, strategies for reducing costs per sale and using resources effectively for amplified results - as well as how businesses should rethink their positioning and targeting in the post-COVID-19 world.🏆
B2B Marketing Lessons for SaaS Start-ups - Alan Gleeson - The Marketing Innovation Show
Are you a Marketing leader working in the B2B SaaS / Tech space, and are keen to ramp up you Inbound Marketing / Acquisition performance? On today's episode, Alan Gleeson joins us on the show as one of the most recognised B2B SaaS Marketing Strategy Consultants in the UK, diving deep into the subject.
Launching and Marketing a Food & Beverages Business [Laurie N.] The Marketing Innovation Show
In this episode on The Marketing Innovation Show, Andrei Tiu and Laurie Nadeau will be looking at how to launch and scale a B2C Food & Beverage product - starting from Branding & Logistics, and going all the way into Marketing Tactics, and generating customer demand. Laurie will also share insights into "tricks" you might be able to make use of, to gain brand exposure in large retail chains, as well as how to use E-commerce, Social Media & Influencer Marketing to generate sales.
How to reach the ideal customers through Social Media Campaigns
Social Media Paid Ads can be the key to success most of the time, but this is not always the case. No matter how much money you invest, success is not guaranteed if you do not make sure that you choose the right message and show it to the right audience. That's why we have at hand targeting and creating audiences, meant to help us achieve our goals.
6 Reasons why your brand should be on Social Media
If you are an entrepreneur just starting out in the online environment and you want your brand to be known in the market and reach as many potential customers as possible, then you will surely be happy to know that Social Media can help you you achieve your goals. Of course, it is not enough to be present on the most popular social networks: you must also constantly create content suitable for your target audience, so that you can enjoy all the benefits of Social Media.
Challenges for Small and Medium-Sized Businesses Post-COVID-19 with Alex Mitchell - The Marketing Innovation Show
This week on The Marketing Innovation Podcast Show, we have invited Alex Mitchell, Founder of the charity KitUsOut, the co-founder and UK president of G20 Young Entrepreneurs Alliance, and Chair of The Institute of Directors in the UK.
Dictionary of Digital Marketing Terms
If you are just starting out in Marketing, or you want to promote your business in online, you might not be familiar with terms like SEO, PPC or Remarketing. That’s why we’re here, to give you an overall view about this subject.
The Complete Email Marketing Guide
Even if Email Marketing has already been a tool for a lot of years in the digital marketing picture, and, in the mean time, it has lost popularity against Social Media platforms, it’s still an efficient method for growing your number of clients and for converting your actual clients into fans of your brand.