Have you just opened a business in town, or are you already an entrepreneur but still wondering how to make your business more visible online?
If you want people to learn about your products and services and make your business the local star, you've come to the right place!
Here’s a simple Local SEO guide that will help you grab the attention of nearby customers and boost your online visibility.
For several years now, the evolution of social media has birthed a new profession that seems to have seen resounding success. Content creators and influencers are the new terms that complement a brand's marketing strategy, aiming to get closer to its customers and beyond. But how do you know if such collaborations are suitable for your business, or, equally important, how do you choose the right influencers to represent your image?
Fortunately, there are modern and effective solutions that can turn a local coffee shop into a favourite community destination. Developing a marketing strategy for coffee is not an easy process. After all, there is no one-size-fits-all solution, so you need to create it based on your market, target audience and business maturity. It may sound daunting at first, but we're here to help, so we're going to give you some tips to keep in mind. However, don't forget that you can always turn to a digital marketing agency if you feel you can't handle it.
Search Engine Optimization (SEO) is a valuable marketing tool that generates organic traffic, and potential customers, to your website. This is one of the reasons why it becomes a necessity to make sure you do things the right way.
Digital marketing agency services are now an essential part of growing your business and making it competitive in today’s digital marketplace. There are multiple types of digital marketing methods such as Organic Social Media, Paid Social Media Advertising, Google Ads, Content Marketing, Search Engine Optimization, Email Marketing, or Influencer / Affiliate Marketing. The best way to utilize them is to come up with a strong Digital Marketing Strategy and secure a well defined online presence for your business.
This year has come with many changes and the need for most brands to go digital. Confectioneries have not escaped this step either - some of them have adapted, others have not. If you run a confectionery, you've probably run into the difficulties of digitization - being a business that's focused on human contact. Maybe this is the perfect occasion to rethink your marketing strategy.
Whoever said that Marketing is for people interested more in exact science such as math and analytics, was totally wrong. We had a great talk with the older version of a teenager passioned about arts, writing, and theatre, that became a marketing superhero, as Andrei Tiu called her in an episode they had together on the Marketing Innovation Show.
We get it. Launching your own Software as a Service Business is never easy, but if you already have a starting point and a Unique Selling Proposition, things start to get easier. In this article, we will bring some key insights from our conversation with Xenia Muntean, CEO and Founder of Planable, from the most recent episode of our marketing podcast, The Marketing Innovation Show.
Having someone to look up to is something that most of us are aware of in these modern lives. Celebrities such as actors, singers and sports players are the ones that influence our lives by the way they talk, act and live their lives. In their cases, it’s a hard work behind every public appearance and many people are involved in their image and how they are seen by the public.
The Marketing Strategy of your business is an aspect that should not be neglected, regardless of your field of activity. Digital Marketing is an essential component for increased visibility, direct contact with the public and achieving marketing objectives. If you are still not sure about this, here are some of the Digital Marketing Trends of 2020. Stay tuned, we will be launching the Trends Report for 2021 soon!
Regardless of the type of business you own, using a smart marketing system is essential to generate quality sales. Bruce Eckfeldt, entrepreneur, coach, consultant and guest on our Marketing Podcast - The Marketing Innovation Show, comes with tips on how you can use marketing to effectively and how to use resources to amplify your results.
Launching a new product in the Food & Drinks industry can be tricky, and by far, never cheap. If you are just starting out with your business, you need to know that a well-thought Marketing Strategy can give you the head-start that you need. This is why it is important to keep in mind the opportunities that the Modern Digital Marketing can bring to the table, such as Social Media Marketing, E-Commerce or even a Branding Strategy.
Running a service business? Keen to find the tips & hacks for scaling up sustainably and using Marketing as a powerful enablement tool? 🚀 On today's episode, Bruce Eckfeldt and our host, Andrei dive deep into the subject, discussing Lead generation, strategies for reducing costs per sale and using resources effectively for amplified results - as well as how businesses should rethink their positioning and targeting in the post-COVID-19 world.🏆
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