Have you just opened a business in town, or are you already an entrepreneur but still wondering how to make your business more visible online?
If you want people to learn about your products and services and make your business the local star, you've come to the right place!
Here’s a simple Local SEO guide that will help you grab the attention of nearby customers and boost your online visibility.
For several years now, the evolution of social media has birthed a new profession that seems to have seen resounding success. Content creators and influencers are the new terms that complement a brand's marketing strategy, aiming to get closer to its customers and beyond. But how do you know if such collaborations are suitable for your business, or, equally important, how do you choose the right influencers to represent your image?
Fortunately, there are modern and effective solutions that can turn a local coffee shop into a favourite community destination. Developing a marketing strategy for coffee is not an easy process. After all, there is no one-size-fits-all solution, so you need to create it based on your market, target audience and business maturity. It may sound daunting at first, but we're here to help, so we're going to give you some tips to keep in mind. However, don't forget that you can always turn to a digital marketing agency if you feel you can't handle it.
Search Engine Optimization (SEO) is a valuable marketing tool that generates organic traffic, and potential customers, to your website. This is one of the reasons why it becomes a necessity to make sure you do things the right way.
Digital marketing agency services are now an essential part of growing your business and making it competitive in today’s digital marketplace. There are multiple types of digital marketing methods such as Organic Social Media, Paid Social Media Advertising, Google Ads, Content Marketing, Search Engine Optimization, Email Marketing, or Influencer / Affiliate Marketing. The best way to utilize them is to come up with a strong Digital Marketing Strategy and secure a well defined online presence for your business.
Are you a Marketing leader working in the B2B SaaS / Tech space, and are keen to ramp up you Inbound Marketing / Acquisition performance? On today's episode, Alan Gleeson joins us on the show as one of the most recognised B2B SaaS Marketing Strategy Consultants in the UK, diving deep into the subject.
In this episode on The Marketing Innovation Show, Andrei Tiu and Laurie Nadeau will be looking at how to launch and scale a B2C Food & Beverage product - starting from Branding & Logistics, and going all the way into Marketing Tactics, and generating customer demand. Laurie will also share insights into "tricks" you might be able to make use of, to gain brand exposure in large retail chains, as well as how to use E-commerce, Social Media & Influencer Marketing to generate sales.
Social Media Paid Ads can be the key to success most of the time, but this is not always the case. No matter how much money you invest, success is not guaranteed if you do not make sure that you choose the right message and show it to the right audience. That's why we have at hand targeting and creating audiences, meant to help us achieve our goals.
If you are an entrepreneur just starting out in the online environment and you want your brand to be known in the market and reach as many potential customers as possible, then you will surely be happy to know that Social Media can help you you achieve your goals. Of course, it is not enough to be present on the most popular social networks: you must also constantly create content suitable for your target audience, so that you can enjoy all the benefits of Social Media.
This week on The Marketing Innovation Podcast Show, we have invited Alex Mitchell, Founder of the charity KitUsOut, the co-founder and UK president of G20 Young Entrepreneurs Alliance, and Chair of The Institute of Directors in the UK.
If you are just starting out in Marketing, or you want to promote your business in online, you might not be familiar with terms like SEO, PPC or Remarketing. That’s why we’re here, to give you an overall view about this subject.
Even if Email Marketing has already been a tool for a lot of years in the digital marketing picture, and, in the mean time, it has lost popularity against Social Media platforms, it’s still an efficient method for growing your number of clients and for converting your actual clients into fans of your brand.
Today’s episode brings Ștefan Gergely for the second time on The Marketing Innovation Podcast Show. Ștefan and Andrei will be focusing on how Marketing channels and tactics can be changed post-COVID and how this might affect the traditional Marketing Mix, the traditional ways of advertising and so on.
On this episode we have invited Taylor Ryan, Senior Entrepreneur, Lector for Copenhagen Business School, Owner of Klint Marketing Agency in Copenhagen, and also the Founder of ArchitectureQuote. The subjects for today are the changes that happen in these unstable days, Marketing Tactics and Strategies, but also challenges and opportunities that showed for him launching the ArchitectureQuote platform.
In this episode, we have invited Tim Bond, Founder and CEO of Network Sunday and Tech Pros.io, with 25 years of experience in building international recruitment, outsourcing and Marketing Businesses, and Scott Pearson, Head of Business Development for the same two companies. With 6 years of experience working in client services and sales at eCommerce, data analytics and B2B marketing organisation, Scott’s focus is on building relationships with senior marketing professionals in IT, technology and services to bring awareness to Network Sunday’s fully managed Enterprise ABM Market Engagement Solutions.
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