Over time Google Shopping ads have had massive growth becoming an essential part of any Ecommerce marketing strategy. They have proven to be an effective and affordable way to increase traffic to Ecommerce, visibility, sales, and more. Unlike regular ads, shopping ads display the image of a product along with details such as product name, store name, price, but also reviews. Thus, users are provided with essential information about the product or service offered, even before visiting the website. If you are still not sure that you should include them in your strategy, in the following we will give you some reasons not to think about it.
Here are 4 benefits of Google Shopping ads for Ecommerce:
1. Increased visibility
One of the biggest advantages of this type of ad is that it can help you increase your visibility much faster and easier. First, they are strategically placed at the top of the search results, and this makes it easier to attract attention because the first thing any user will see will be the product or service you offer, before the organic results. Secondly, they are not like those text ads that can often go unnoticed. Using images, but also displaying information about the product, they will be able to be more successful, and this success will be reflected in the increase of traffic to the website, the increase of sales, and more. Imagine that you are looking for a product, and a simple search on Google will bring up some suggestions that will attract your attention with the help of suggestive visual material and relevant data. You will definitely be tempted to click to see what it's all about - this is how Google Shopping Ads works.
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2. Improves SEO
You may be wondering what the connection is between SEO optimization and paid campaigns. Well, the answer is simple! By creating the right shopping ad you will need to provide relevant and well-structured information. This data will help search engines bring organic results to consumers, thus achieving better positions. But for this to be possible, those keywords used in ads need to be highlighted in the organic component through content marketing. Finding those keywords that are relevant to your brand, which have the best search volumes, can be difficult and of course, it is not enough to find them, but to be able to optimize them properly. If you still don't know how to do this, our advice is to turn to a digital marketing agency that can come to your aid!
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3. Get quality traffic
Thanks to the relevant information it provides, Google Shopping Ads helps you attract those potential customers who are interested in what you offer. The user can see a lot of information so that he can decide whether or not he is interested in the product or service. Moreover, the user can make a comparison between the products displayed by various brands, without accessing each website, and if he still chooses your offer, it means that you meet the criteria according to which the customer is guided and has the desire to make a purchase. . This works very well in the case of businesses that are at the beginning of the road because, even if the brand is not known to the consumer, the visual element, but also the data provided will be what will arouse his interest. So, regardless of the size or specifics of your business, choosing this type of campaign will be very helpful to your eCommerce.
4. They are perfectly displayed on the mobile
Much of the online traffic comes from mobile, moreover, over 60% of Google searches are performed through a mobile device. Knowing these things, it is very important to pay attention to how the promoted ads are displayed to users who choose to perform a search using a smartphone. Fortunately, shopping ads do great in this regard! Unlike text ads, where only two can be seen, Google Shopping Ads are displayed via a carousel with no less than 15 results. This increases the chance that the product you promote will be seen, and if users choose to access the "Shopping" section, present in Google accounts, they will also have a better experience, thanks to the intuitive display.
There are many benefits that this type of paid advertising can bring to any eCommerce. If you want to enjoy the above, but also many others, it's time to include Google Shopping Ads in your marketing strategy. Remember that if you encounter difficulties you can turn to a digital marketing agency that will create the best campaigns for your business!
