2020 was an exciting year for e-commerce marketing and so far, 2021 is just as interesting. Thanks to the pandemic, e-commerce has seen a surge of activity and new consumers. In the past few months, we have seen growth that normally would have taken a decade to achieve. Since the world is on lockdown and people are scared to leave their homes, shopping online has become the new normal. If you're hoping to get more traction for your e-commerce brand, drive more traffic and convert that traffic into buying customers, then it's important to know the latest trends shaping the industry in order to scale up your business strategy.

When considering the digital marketing services to include in the marketing strategy for your brand, it is important to keep in mind that one of the best bets is to re-engage people who have already shown interest in your brand. Whether they visited your site, saw a Google Ad or a Facebook Ad, clicked on a PPC, or filled out a form on your site, now you have the capability to market to them again. Retargeting and remarketing tactics are the best ways to bring interested users back to your website and convert them into customers.

Perhaps some of us would like to hear on April 1 that it is a joke that we are already in the fourth month of 2021, right? Time flies! But why not forget about this and enjoy the opportunities that April offers us? The flowers of the trees seem to do everything like a white paradise, but without the cold of winter, and the sun begins to appear on everyone's sky, again. In addition, social media gives us reasons for daily celebration, such as those found by us in this article. What holiday do you use to promote your online business? Get inspired by our ideas!

Whether you are just beginning your journey through the Digital Marketing world and want to get a better understanding of the concepts of marketing or what to expect when you choose a digital marketing agency, or you are already in the field for some time and you want to get new ideas about how you can grow your business, you can always count on books. Putting together valuable insights into just one read, you can learn a lot from the years of experience of the authors and reinforce your marketing strategy.

Here are some of the best marketing & marketing strategy books for you to read in 2021.

Let the March sunlight illuminate your creativity and make you create the best posts for your brand! Don't forget that you can always find the inspiration you need in the Social Media Holiday Calendar from March, which we have prepared for you, and where you can find even the most special holidays that can suit your content!

So you have decided to search for a digital marketing agency to refresh your company’s image and boost your sales! Whether you are looking for Social Media Marketing, Content Marketing or maybe Google Ads services, choosing the right marketing agency is always the most important step if you want your campaigns to be successful! But how can you choose the one that has the right certifications, skills and experience?