Have you heard about Clubhouse several times lately? Clubhouse has become a fairly popular application with a well-defined reputation. Whether you've heard of it from your friends, from social media, or maybe from a public figure, it's time to find out what Clubhouse is about and how it can help your business. Because of its novelty, you may be a little confused, but we are here to clarify things. In the following, we’ll share with you our thoughts about Clubhouse and how can you include it in your social media strategy.

What is Clubhouse?

In essence, Clubhouse is a social media application, developed by Paul Davison and Rohan Seth, which is based on the audio part, available only to iPhone users. In it, people can host or participate in various conversations, in which they can get directly involved or remain just as simple listeners. When opening the application you will be greeted by several "rooms", each with a different topic, developed by an expert or beginner in the field. Of course, you can also create your own camera, but you have to keep in mind that there are no images, videos, and almost no text, everything is based on audio. 

All of these conversations are like live podcasts, in which you can get involved at any time, but they won't be saved so you can listen to them again, at a later date. 

The application is quite exclusive because you can only join based on an invitation received from someone who is already a member. Once you become a member, you will only be able to send the invitation to four people. However, Paul Davison, CEO of Clubhouse, says the app will eventually open to anyone who wants to use it, including Android users, for whom there is no version of the app yet.

Why has Clubhouse become so popular?

The application has advanced with the addition of several public figures such as Oprah, Chris Rock, Drake, Ashton Kutcher, Elon Musk. Basically, by joining Clubhouse, you have the opportunity to chat with famous people, and this delights almost anyone. Apart from celebrities, Clubhouse focuses on those people it considers to be elite customers. In addition to the opportunity to have a conversation with a public figure, the application gives you the opportunity to create your own "room" for discussion, where you can share your thoughts and opinions with other people, which attracts those people eager to be heard or who simply want to talk. Also, if you want to increase brand awareness, Clubhouse can be a good place for this.

How can Clubhouse be a part of your social media strategy?

For now, by working on Clubhouse you can gain greater notoriety for the brand, which is useful both for brands that are at the beginning of the road and for those already known, who want to expand. Moreover, you will be able to be perceived as a cool, youthful brand, which is always in step with the new trends, this not being just a channel where you have as main objective the generation of leads and conversions. Wondering how you can take advantage of the opportunities offered by Clubhouse?

• Put your brand in the spotlight

At Clubhouse, the topics are really diverse - from ordinary discussions about random objects to discussions related to business strategies, life stories, and much more. The variety of these discussions can give an advantage to your brand, creating the chance to bring it in front of the right audience. This can be done by joining a room, being invited to speak, or even creating your own chat room, where you can bring the story of your brand to the fore. If the public finds what you say useful, then you will be more likely to want them to interact more with your brand. This makes the Clubhouse the perfect place to increase the brand's authority.

• Choose to collaborate with influencers

Working with an influencer can bring benefits this time as well. It may be harder for your brand to capture the attention of a crowd so that they are interested in the conversation you are participating in or the one you started, but with the help of an influential person, the attention will be easier to capture, but also to maintain. Therefore, through a collaboration with an influencer, you will be able to put your brand in front of a large audience, increasing the popularity among Clubhouse users, who can then search for you on other social media platforms.

• Sponsored rooms 

There are no paid ads in the app yet, but paid advertising can be done by sponsoring the already existing rooms. This sponsorship can be done in several ways. One of them is the branding of the room, through which it will be added in the name of the room the fact that it is sponsored by a certain brand. For example, "How to include Clubhouse in your social media strategy - Sponsored by Marketiu Agency" may be a name for such a room. Another way would be to include the products of a certain brand in question, in the rooms that host niche discussions, suitable with those products, or in those that have fairly general discussions. As for prices, they may vary because each creator charges their own rate.

Although it is a relatively new application and quite exclusive, Clubhouse managed to advance quite quickly, continuing to arouse the interest of many people. We expect it to grow more and more in the next period, and with a possible expansion, it will be able to stand by applications such as TikTok or Facebook, in terms of the number of users. So, our recommendation would be to consider it when building your social media strategy. Don't forget that if you need help, you can contact us anytime!