Regardless of the type of business you own, using a smart marketing system is essential to generate quality sales. Bruce Eckfeldt, entrepreneur, coach, consultant and guest on our Marketing Podcast - The Marketing Innovation Show, comes with tips on how you can use marketing to effectively and how to use resources to amplify your results.

Down below you will find 4 essential steps to follow to grow your business in a sustainable way, using the opportunities that modern marketing offers:

Get to know your target audience

Businesses that truly put aside their target audience from other groups of people will benefit from the very beginning. Strategically defining your target audience or ideal consumer will keep your message from reaching everyone - which is what you want, because the results of this can lead to ideal results and can be measured effectively. In Marketing, a communication strategy that really differs from the others is the one that focuses on the difference that you can bring to consumers, as well as the reason why you should be their first choice.

constantly Analyze and update your strategy

These things can change very quickly and you need to create a ranking of your audience: define them exactly between who is willing to promote you, who you work with and who brings the best profit. Following this ranking, you will be able to prioritize one audience and things will start to work in the direction you want for your business.

In order to do this, it is necessary that at some point you might have to give up those who are inefficient to your business.

Choose the ideal positioning for your brand

Businesses that position themselves correctly in relation to the public and the industry in which they operate in have nothing to lose. However, you have to adopt a positioning that is not only based on price, because this is a rather complicated way. What you want from your service is to become one that has a premium price, and a good way to do this is to stand out of the crowd, showcasing defining and useful aspects, from which your target audience will fully benefit by using your product or service.

In other words, your audience should only have access to the universe that your brand creates, only by using your product or service.

Choose the right channel communication strategy

A Cross-channel Communication Strategy is another important aspect of our list that should not be neglected. Every business needs to have a strategy of the channels it uses and where is constantly active to communicate with their audience.

Whether we are talking about Email Marketing, a SEO strategy, a Social Media Strategy or other channels, in order for the communication efficiency to be at a higher level, it is recommended that the attention be focused on one or maximum two channels. The main reason would be that when our attention is divided into several points, we fail to focus very well and our efficiency is reduced.

If you managed to go through our list and tick at least two as being made by your company, it means that you are on the right track. However, we still have a little trick that you could use to scale your service-based brand.

"A real secret to consider is that you basically have to behave like a brand of products" - Bruce Eckfeldt

You will want to really focus on how you can define your service as a product. Be willing to make sacrifices, whether we are talking about customers, your marketing strategy, employees or the services that you provide.

If you found Bruce's tips helpful, check out more useful articles on our Marketing Blog - where you will find ideas and tips that you can easily apply to your business.

And if you want to explore the benefits of a Marketing Strategy suitable for your business, do not hesitate to reach out to us - we will make sure to come up with the ideal solutions for you to achieve your goals in no time.

This article was taken from an episode of the Marketiu Podcast - The Marketing Innovation Show.

The discussion between Andrei Tiu and Bruce Eckfeldt - entrepreneur, coach and consultant, inspired us to write down some key ideas from the episode on our podcast - "The Marketing Innovation Show".

To listen to the full version of the podcast episode, choose one of our streaming platforms, or watch it on YouTube: